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Xavi Hernández and Jordi Cruyff will lead the football project of FC Barcelona

01 January 2021
Xavi Hernández and Jordi Cruyff will lead the football project of FC Barcelona

You can watch here the sports project presentation

Sí al Futur [Yes to the Future, in Catalan] has made public the ambitious sports project that it will implement at FC Barcelona in the event of winning the elections on January 24. An organization chart thought and designed in detail by the team led by Víctor Font jointly and with the approval of Xavi Hernández in the case of football. In fact, the former Barça captain will be the general manager of football. The new sports organization that Sí al Futur and Xavi Hernández have devised intends to recover and retain the talent of the house and to weave a solid, innovative and rigorous sports structure in the offices to build a winning project on the playing field. The members of the organization chart have been chosen to ensure that all professionals complement each other and work in an environment of trust and stability.

Xavi Hernández will be accompanied by another Barça player, Jordi Cruyff, who will be the new soccer sports director. The Technical Secretariat will report to him and will be led by two highly experienced professionals. One of them will be Tito Blanco, a midfielder trained in the lower categories of the Club. Blanco, who has been Levante's sporting director and vice president of the Association of Spanish Footballers (AFE), will also help Joan Vilà and Albert Benaiges, who will lead grassroots football.

For the women's soccer teams, an identical structure has been formed, headed by Lluís Cortés.

Five cross-cutting areas

The general director of Sports, Juli López, will coordinate five major areas that will cut across all the Club's sports disciplines:

1. Medical services

2. Physical preparation and physiotherapy

3. Behaviour and Psychology (Inma Puig)

4. Methodology (Joan Vilà and Paco Seirul·lo (football) and Àlex Terés (basketball))

5. Young talent management (Emili Ricart)

The expert psychologist in team training, research and development, Inma Puig, will be one of those responsible for the area of ​​Behaviour and Psychology. Puig was a psychologist for FC Barcelona from the 2003-04 season to 2018. In this new stage, she will contribute her experience in all the Club's sports disciplines and at all levels of competition, from the first teams to the lower categories.

Toni Nadal, as a Club director, is committed to contributing his advice and knowledge in the creation of this new area. The former coach and uncle of the Majorcan tennis player Rafa Nadal will help to set the strategic lines of conduct that the players of FC Barcelona must follow in order to turn the Club into a worldwide point of reference. In the area of ​​Behaviour, the incorporation of a former player is also planned to help in the management of the first team players.

In the Methodology area Sí al Futur will recover the experience of Joan Vilà, who will again join that of Paco Seirul·lo. Joan Vilà, discoverer and mentor of Xavi Hernández, was director of the Club's Methodology area and author of the manual of style of play and work methodology that has governed the entire base of Barça football. One of the main objectives of this area will be the creation of a Trainer Academy, aimed at training technical staff of the different Club teams.

These five areas will be applied transversally in football, in the professional and non-professional sections of the Club, both in the men's and women's teams.

The professional sections

Sí al Futur will replicate the structure of football in all sections of the Club. The will of Sí al Futur for the professional sections is clear: to strengthen the quarry to nurture the first teams with more home players, guarantee the leadership of the first teams in the home and European leagues, and create women's teams in each one of the sections.


For the basketball section Sí al Futur commits itself to Sarunas Jasikevicius. In fact, the project already had the Lithuanian coach in mind and interviewed him in 2019, before he actually signed for FC Barcelona.

The strategic objectives for this section are to strengthen the Methodology area and the scouting network to reinforce the lower categories and to be able to contribute more home-trained players to the first team.


The will of Sí al Futur for the handball section is for it to become a benchmark and be one of the favourite teams each year to win the EHF Champions League as has been the case this season. To achieve this, the project led by Víctor Font will entrust the team to David Barrufet and is committed to building the necessary structure to nurture the first team with home-trained players.

Roller hockey

The roller hockey section will be the one to benefit from a more thorough reformulation. Sí al Futur will create its own training hockey school with the aim of nurturing players from the quarry to the first team, as well as exporting Barça talent to make this sport grow. The person in charge of this project will be Ferran "Nando" Pujalte, former player and former Club coach of proven experience.


The objective of Sí al Futur is for the futsal section to continue competing each year to win all the titles at stake. For this reason, it will intensify its commitment to a clearly defined model both in the first team and in the lower categories.

Non-professional sections

Sí al Futur will commit themselves firmly to the continuity of these sections. As part of the defined strategic plan, two new self-sufficient modalities will be introduced: synchronized swimming and chess.

Find out more about Juli López:

1. Name:

Juli López Segú

2. Date and place of birth:

51 years old, Granollers (near Barcelona).

3. Education:

Degree in Business Administration and Management, and a Master's Degree from ESADE Business School.

4. Professional field and noteworthy experience:

I spent 21 years working as an executive in a well-known multinational, in the field of Commercial Management. Previously I was a professional soccer player for 11 years, spending 5 years at FC Barcelona (Barça B and first eleven), and also in other Spanish first and second division teams.

5. My link to Barça:

Barça has been our LIFE. We are the López Segú family, where the 3 brothers played in the Barça’s first team, and our father also played for Condal, in the Les Corts pitch. We are very Culés and we love the Club very much.

6. What type of Culé are you?

I am a Culé who loves to cheer the team, be positive and not at all "fanatic". In sport you have to compete and try to win always, but in an exemplary way. I am clear that soccer is a sport and therefore you can win and also lose.

7. Our slogan means "Yes to the future". What do you think is the thing Barça need to improve most urgently in your field?

At the level of the first team, without a doubt the Champions League, and at the Club level, we need to recover the Academy and that the first teams aspire to have the majority of players trained in it.

8. Do you have a couple of suggestions for those rare times when we are thinking of something other than Barça?

Listen to any type of music, each one the music they like, while cooking a good meal to share with family or friends.